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Nielsen  // Posts tagged as "Nielsen"

Feb 05 2010 Posted by in entertainment | Comments Off on TV By the Numbers

TV By the Numbers

TV By the Numbers

The Hawthorne effect suggests that a subject that’s aware it’s being observed will alter its behavior accordingly, that the act of study itself can taint results. When I was contacted by Nielsen to participate in an eight-day study of television viewing habits for sweeps week, my mind immediately fantasized of staging a coup upon all […]

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